Obama Will Announce His Running Mate By Text Message
Sometime between now and the convention, Barack Obama, just like the cool kid in study hall, will surreptitiously send a text message announcing his pick for vice president.
A brilliant idea for the progressive candidate. Not only will it reduce the cost of increasing voter turnout, but it allows Obama to develop powerful one-to-one messaging with potential voters.
Leveraging the mobile phone, an intensely personal device, will enable Obama to pull himself inside our social spheres and make us feel connected to him, as if we have a personal relationship with the candidate.
If anything this has been Obama strength as a campaigner to make us feel like he is talking directly to us during his stump speeches. Mobile is the perfect medium to take it to the next step.
I hope it works… not just as a mobile guy, but for the rebuilding of the country.
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